Chinese

According to Canalys data, Chinese manufacturers have achieved a 32% market share in Europe, so one smartphone in three is from Huawei and Xiaomi.

Canalys has published data on smartphone deliveries to Europe in the fourth quarter of 2018. As IDC noted for global deliveries, Chinese producers are the only ones with positive percentages. In the Old Continent, they reached a market share of 32%. This means that one-third of smartphones are produced by Huawei, Xiaomi, OnePlus and Oppo.

The analyst firm estimates that in the fourth quarter of 2018 were delivered in Europe 56.6 million units, or 2.3% less than the same period in 2017. In the top five producers stand out the percentages of positive Huawei and Xiaomi, respectively + 55.7% and + 62%. Huawei has been present in Europe for several years, where it has achieved numerous sales successes, especially with the Honor brand. In the fourth quarter, it delivered 13.3 million smartphones, reaching a market share of 23.6%.

The European debut of Xiaomi is rather recent, but its smartphones had already arrived through alternative channels. In the fourth quarter, it delivered 3.4 million units, reaching a market share of 6%. In the same period, Samsung and Apple lost respectively 1% and 5.1%, while retaining the top two places of the top 5. The fifth European manufacturer is HMD Global with 1.3 million Nokia delivered and a market share of 2.4 %.

As can be seen from the graph, the market share of Chinese producers has increased over the years to reach 32% in 2018. Canalys believes this is due to the political clash between the US government and Chinese producers. The latter have therefore decided to invest more in Europe, also taking advantage of lower prices. The United States recently “suggested” to European countries not to use Huawei’s 5G technology.

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